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Placket

A website for a clothing label. Every piece arrives on the table folded, then opens into a photo of it being worn.

placket.framer.website
Placket home page
14
pages
6
collections
Light
theme
3
screen sizes

For small clothing labels that sell online and want each piece to feel handled before it is bought. As you scroll, the first piece, folded or on its hanger, opens upward into a photograph of it being worn, with its sizes and Add to bag beside it. A camera walks down a full look, tops and trousers slide under one window to build an outfit, and the rail sorts itself from ecru to black.

  • 14 pages: shop, product pages, looks, journal, studio, contact, bag
  • 6 content collections: products, looks, reviews, journal, questions, legal
  • A working bag, with an optional hand-off to a Shopify cart
  • Light only, Inter Display and Inter

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